Our Values

Ecological and social sustainability are at the center of our economic activities. We want to offer you shirts and other menswear articles that make you feel good and do good to the planet and the people who make them. 

"Sustainability" is now a common and often used term in the fashion industry. By offering you high-quality, long-lasting shirts made from organic, recycled and environmental-friendly processed natural raw materials that are manufactured under fair and transparent conditions, we give this term content and value.

The 5 Core Values:

Quality and longevity

In order for our clothes to be worn for a long time, we rely on high quality standards in the selection of raw materials, fabrics and manufacturing partners. We work with the best weaving mills and manufacturers in Europe in order to offer you shirts and other items that will accompany you for a long time.

Timeless design

We pay attention to timelessness in the choice of fabrics, color designs, patterns and cuts. Our products stay in fashion for a long time.


We use natural materials such as cotton or linen as the basis for our fabrics. Our cotton and most of our linen materials are grown organically. Organic farming does not use genetically modified seeds. The use of synthetic fertilizers and pesticides is replaced with plant-based fertilizers and organic pesticides. Crop rotation is practiced. This preserves soil fertility in the growing areas and protects the health of farmers.

When dyeing, weaving and equipping the shirt fabrics, our suppliers meet the highest environmental standards. They do not use agents that are harmful to humans and the environment and ensure controlled wastewater treatment.Our buttons and collar stays are made of renewable natural materials such as corozo or wood.We produce in Europe and keep the transport routes as short as possible.

Respect and fairness

We respect nature, the people behind our clothing, our customers, suppliers and ourselves. We rely on long-term cooperation with our customers and partners. Our partners must adhere to social standards towards their employees and guarantee a fair payment.


We want to know as much as possible about the origin of our materials and their processing and pass on this knowledge. You should know the companies, places and people who make your clothes.

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