This summer, I crossed a pedestrian crossing in Paris. Amid the crowd, I suddenly spotted a CARPASUS shirt. The cut, fabric, color, and buttons made it unmistakable: someone was wearing one of our shirts. I wanted to speak to the unknown wearer—but everything happened too fast. The green shirt quickly disappeared back into the sea of people.

Ten years ago, shortly after graduating from university and without any experience in the fashion industry, I couldn’t have imagined that one day I would spot a CARPASUS shirt on a Parisian street while launching our first small collection of business shirts in three colors. Today, CARPASUS has grown into a brand with thousands of customers in Switzerland and worldwide, a dedicated team, established structures, and reliable partners. And sometimes, you even encounter our shirts on the streets of Paris.

The idea for CARPASUS was born out of the drive to prove that it is possible to produce high-quality shirts from environmentally friendly materials such as organic cotton; that “sustainable fashion” can be modern and stylish; and that men can also be interested in ecologically produced clothing. Together with our customers and partners, we have achieved this goal.

Today, this may seem obvious. But back in 2015, there were hardly any such offerings. Since then, the market has changed dramatically: many consumers are better informed, shop more consciously, and both the industry and society take ecological concerns more seriously.

This makes me very happy. At the same time, it is now more challenging to stand out from other providers with these arguments alone. We must convince with exciting products, aesthetics, inspiring communication, and excellent service. While the use of organic cotton and fair working conditions remain central, they are no longer the sole focus of the sustainability debate. A broader view on materials, circular economy, and what happens to our products after use is moving more into the spotlight. And that’s a good thing. Sustainability is not a status quo but an attitude that obliges us to constantly reflect and evolve.

We are a fashion company creating a modern range of shirts and menswear while integrating new solutions for more ecological and social production as well as more conscious consumption. This is our motivation for the coming years.

I thank all our customers, partners, past and present team members, and everyone who has supported us over the years. I look forward to continuing this journey with you in the future.

Warm regards,
René